Nonprofit Marketing Archives - Animal Cause Marketing

SEO for Cat Cafes

SEO for Cat Cafes What is SEO and Why Does It Matter for Cat Cafes? Search Engine Optimization (SEO) is the practice of optimizing your website and online presence to rank higher on search results pages. For cat cafes, SEO is a powerful tool that helps attract more guests by increasing online visibility and connecting with animal lovers in your area. With the right strategy, your cat cafe can stand out, drawing in both cat enthusiasts and coffee aficionados alike. Understanding the unique needs of a cat cafe business, such as tailored website designs and digital marketing tactics, is essential for success. Highlighting your unique offerings, like adoptable cats or themed events, can make all the difference in creating a buzz. Understanding Local SEO and Its Importance Local SEO is a game-changer for cat cafes aiming to attract local customers and boost their online visibility. By optimizing your website and online presence for local search, you can significantly improve your chances of appearing in search engine results pages (SERPs) for location-based queries. This is especially crucial for cat cafes, as many potential customers search for terms like “cat cafes near me” or “cat cafes in [city].” Here’s one example of California Cat Cafes. To get started with local SEO, ensure your cat cafe’s website includes your city or neighborhood in key areas such as page titles, meta descriptions, and content. Additionally, claim and optimize your Google Business Profile with accurate details, including your address, phone number, and hours of operation. Encourage satisfied customers to leave reviews, as positive feedback can enhance your local search rankings. By focusing on local SEO, you can connect with nearby cat lovers and make your cafe a go-to destination in your community. 10 Ways to Improve Your Cat Cafe’s Local Search Rankings Content Marketing for Cat Cafes Content marketing is a powerful tool for cat cafes looking to attract and retain a dedicated audience. By creating high-quality, engaging content, you can drive profitable customer action and build a loyal community around your cafe. Content marketing can take many forms, including blog posts, social media updates, videos, and more. Start by publishing regular blog posts on your cat cafe’s website. Topics could include cat care tips, stories about your resident cats, and updates on upcoming events. Use SEO keywords strategically within your posts to attract readers and potential visitors. Additionally, consider creating videos that showcase your cafe’s unique atmosphere, introduce your feline friends, or provide behind-the-scenes looks at your daily operations. By consistently producing valuable content, you can keep your audience engaged and encourage them to visit your cafe. Social Media Marketing for Cat Cafes Social media marketing is essential for building a strong online presence and engaging with your audience. By leveraging social media platforms, cat cafes can attract and retain customers, ultimately increasing their revenue. Start by creating profiles on popular platforms like Instagram, Facebook, and TikTok, and share engaging content that showcases your cafe’s unique charm. Post regularly and use trending hashtags like #CatCafe, #FelineFriendly, and #CatsOf[City] to increase your visibility. Share photos and videos of your cats, highlight special events, and interact with your followers by responding to comments and messages. Collaborate with local influencers and bloggers to create buzz about your cafe and reach a wider audience. By maintaining an active and engaging social media presence, you can connect with cat lovers and animal enthusiasts, making your cat cafe a must-visit destination. 7 Essential SEO Tools for Cat Cafes Conclusion SEO is a game-changer for cat cafes looking to grow their online presence and attract more visitors. By implementing these strategies and leveraging the right tools, you can boost your rankings, connect with cat lovers, and create a thriving community around your cafe. Remember, SEO is an ongoing process, but the rewards—more visitors, increased awareness, and a stronger bond with your audience—are well worth the effort. Start small, stay consistent, and watch your cat cafe become the purr-fect destination for feline fans and coffee enthusiasts alike!

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What Is Cause Marketing?

Cause Marketing

What Is Cause Marketing? Cause marketing is a type of marketing that emphasizes the connection between a company’s products or services and a social cause or issue. Companies engage in cause marketing to support a specific cause or charitable organization, usually with the goal of raising awareness and/or funds for the cause. Cause marketing can be an effective way for companies to connect with consumers on a deeper level and build brand loyalty. When done well, cause marketing can also be a powerful tool for creating positive social change. There are many different ways that companies can support a cause through cause marketing. Some common examples include: When choosing a cause to support, selecting one that aligns with the company’s values and mission is important. This will help ensure that the partnership is authentic and meaningful. Cause marketing can be an excellent way for companies to show their commitment to social responsibility and make a positive impact in the world. Benefits to the company for supporting a charity through cause marketing Cause marketing partnerships are beneficial for both the company and the cause. The company is able to connect with consumers, build brand loyalty, and make a positive impact on society. The cause receives much-needed support and awareness. When done well, cause marketing can be an excellent way to create positive social change. When did cause marketing first start? The term cause marketing was coined in the 1980s, but the concept has been around for much longer. One of the earliest examples of cause marketing dates back to 1759, when Benjamin Franklin partnered with a Pennsylvania hospital to offer free vaccinations for smallpox. What are some famous cause marketing campaigns? Some well-known cause marketing campaigns include: These are just a few examples of successful cause marketing campaigns that impacted real change. How can my company start cause marketing for charity? If you’re interested in cause marketing, there are a few things to keep in mind. First, choose a cause that aligns with your company’s values and mission. This will help ensure that the partnership is authentic and meaningful. Second, consider how you can best support the cause. There are many different ways to get involved, so find the one that makes the most sense for your company. Finally, make sure to promote your cause marketing efforts to consumers. Raising awareness is an important part of any cause marketing campaign. By following these tips, you can get started with cause marketing for charity. Cause marketing is a great way to connect with consumers, build brand loyalty, and create positive social change.

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Google Ad Grant Optimization (2025)

For Nonprofits

Google Ad Grant Optimization (2025) The nonprofit Google grant can be a great way to increase visibility for your nonprofit organization. However, it’s important to optimize your PPC campaigns correctly in order to have success beyond the broadest search terms. In this guide, we’ll walk you through how to optimize your own campaigns, ad groups, keywords, and settings to get the most out of your Google ad grant in 2025. If you want to see what a few successful campaigns look like, check out our article about 13 Google Grant Campaigns for Animal Shelters. Here are a few things you should do to optimize your Google grant campaigns Google made changes to AdWords in the summer of 2022 with the release of Performance Max. Prior to this release, I found the grant campaigns to be relatively hands-off. Once you had good campaigns running, you didn’t need to make many changes. Now, with PerformanceMax changes, there is more machine learning involved, which has its pros and cons. One pro is that Google will help you optimize your campaigns by telling you what it wants. One con is that since it’s always learning, you have to make changes more often. Google is constantly testing and moving the target on you. Your Excellent ads may be downgraded without notice to Good or even Average. Make the right campaigns There’s no harm in building new campaigns and hoping they will perform. Sometimes you get lucky with easy success, or at least, you learn from testing, bringing you closer to success. Besides your homepage and a few main campaigns every nonprofit should have, you should review your website’s analytics to see which pages receive the highest traffic. Your existing website pages that are already receiving Google organic traffic are great pages/campaigns to test. 72% – 92% of Google grant keywords shown have a landing page Quality Score (234,000 keywords reviewed). This is not new, but it is a high bar. If you don’t have a good landing page, your keywords won’t show. I also believe you need a broad set of keywords in order to achieve a Quality Score rank for your page. Simply put, the Google grant doesn’t work very well for low-search volume terms. Ad groups I found that 1-3 ad groups are generally sufficient. You want Ad groups to be pretty relevant because they share the same Campaign settings, which include Budget, Locations, and Ad assets. You want between 10-20 keywords per Ad group, which will also help you determine how many Ad groups you should have per campaign. (screenshot of relevant ad groups). Review Your Campaign Settings There are several campaign settings that we won’t cover because they generally limit your audience and aren’t often productive with the grant. These are things like Device bid adjustments, Demographic exclusions, and Ad schedules. Unless your campaigns are already crushing it, keep your targeting broad. Locations If you’re with a regional nonprofit, then target your campaigns at the state level to start. If your campaigns are working well, then dial in the locations of the major metro areas near you. In most cases, having a United States location target won’t increase your impressions because Google knows where you are. It knows. Try adding adjacent states to see if you can extend your reach without overreaching.. Campaign Budgets The nonprofit Google ad grants allow you to spend $10,000 per month, which is about $329 per day. However, you can set your account daily limit above $329. When you are getting started, you can set your campaigns to $100 or $200 per day. Once you have to manage your budget across multiple campaigns, you’ll want to set more accurate daily limits. (screenshot of daily limits) Bidding Strategy There are now two main recommended bid types with the Google ad grant. Maximize clicks or Maximize conversions. If you have conversion tracking installed and working, then most of your campaigns should use Conversions. If your tracking isn’t reliable, then try a Maximize clicks bidding strategy. Optimize For Excellent Ad Scores What’s the difference between Average, Good, and Excellent? If there is a high enough search volume for your keywords and your landing page Quality Scores are good enough, you may still have success with a low Ad strength. If you’re having trouble getting your ads to show, optimizing for Excellent ad scores is a good place to start. How To Pick The Right Search Keywords Start with broad terms in your niche and narrow it down once you see success. If your Keyword Status is Eligible, but you still have 0 impressions, hover your cursor over the Status for details. (screenshot) You will likely see one of these notices: Negative Keywords You likely only need to use Negative keywords for the Google Ad Grants if you are receiving a lot of irrelevant traffic from broad match terms. Review the Search terms and see if any terms are eating up your budget with low-quality traffic. Search Terms Search terms are the queries people are literally typing in. Reviewing the Search terms every few weeks or months can help you dial in your campaigns. You can adjust your Keywords or add Negative keywords based on what people are actually searching for. Audiences Audiences allow you to change the Age, Gender, and Household income demographics. You can also set Audience segments to the campaign or ad group level. Audience segments are user interests that help you target your ads for more relevance. Use these sparingly for new accounts, as they will reduce your audience size. How To Get Excellent Ad Scores If you are building new campaigns or optimizing for better Ad strength, here are a few tips. First, it’s a best practice to track your campaigns with UTM tracking links, which can be created using Google’s URL Campaign Builder (which should be a Bookmark in every Marketer’s tech stack). Using tracking links with your ads transmits better data to your Google Analytics account. 15 Headlines Edit your ads and

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13 Google Grant Campaigns for Animal Shelters

For Nonprofits

13 Google Grant Campaigns for Animal Shelters Are you not sure how to use the Google Ad Grant for your nonprofit? We’re here to help! Here are full campaign details that you can use to easily create these 13 campaigns for your rescue, animal shelter, humane society, or SPCA. Once you have your campaigns built, please review our article How To Optimize Your Google Ad Grant in 2025. How much should I be spending each month with the Google Ad Grant? The Google Ad Grant gives your nonprofit $10,000 a month in free Google PPC advertising. This budget breaks down to about $329 daily budget. However, you don’t need to limit your account to $329 per day, and it’s ok to set your account’s daily spending to be higher. The Google Grant won’t spend more than $10,000 a month. How much you can spend with your Google Ad Grant depends on several factors, such as the campaigns you create and the strength of your website’s pages for Quality Scores. Nonprofits with smaller websites should be able to make 3-4 campaigns that spend about $2,000 total per month. Nonprofits with a broader reach or larger websites can easily spend the entire $10,000 per month. Campaign details These campaign examples are for a regional cat rescue, but they can be adapted to any animal rescue. Simply replace the animal-specific terms, the city and state terms, and your nonprofit name. Most ad groups will have 10-30 keywords. Here are 13 Google Grant campaigns for your animal rescue! 1. Name Terms and Industry Terms The name terms or industry terms are the primary terms that your audience knows you for. These keywords will be your organization’s name, name alternative, and your core service. Some terms are interchangeable in the eyes of your audience and should all be included, like ‘humane society’ and ‘animal shelter’. 2. Pet Adoptions You can use the Google Ad Grant for pet adoptions. While you can’t link directly to your Petfinder page, you can link to your adoptable pets page on your website. Next to your Name Terms campaign, the adoption campaign will likely be your second-best campaign due to the high service volume of pet adoption terms. You can even create ad groups for kittens or senior pets to help move specific categories of kitties. Cats and kittens ad group Senior cat ad group 3. Pet Surrenders Unfortunately, animal surrenders are up. While you may not want to advertise that your shelter takes surrenders, it’s better to provide your community with these resources than to have a pet owner dump their kitty on the street. Here are a few terms you can target to help your community with pet surrenders. 4. Volunteers Every nonprofit or rescue needs volunteers! From kitten bottle feeders to fundraising grant writers, the Google Ad Grant can help you find volunteers in your area willing to support your shelter. Here are a few keywords that will help you find more volunteers for your rescue. 5. Fosters Most cat rescues and shelters need fosters for a variety of reasons. This Google Grant campaign for cat fosters will help you find people willing to bring kitties into their homes. 6. Lost pets If you help your community find missing and lost pets, then this Google Ad Grant campaign will help you match with pet owners who lost their pets faster. Link these ads to your missing cat page, and you’ll be sure to get phone calls about lost pets. 7. Report animal cruelty/ Animal Control If you offer animal cruelty reporting services, this campaign will help you get the word out about animal cruelty. Making it easy for concerned citizens to contact animal control and report animal abuse can be the difference between life and death for the animals suffering. 8. Spay and Neuter Services This Google Ad Grant campaign can be created by almost any rescue or shelter. Many shelters and humane societies offer spay and neuter services, and even TNR programs have content on their website about spaying and neutering. As a core service and high search volume, this campaign is an easy one to build and manage. 9. Trap and return (TNR) services TNR, or trap, neuter, return, is a community cat service offered by shelters, rescues, and humane societies. If you offer TNR services, then this is a must-build campaign for your Google Grant. After all, TNR saves lives! Animal Rescue Fundraising Campaigns Here are a few fundraising programs many nonprofits already utilize, which means you can also have corresponding Google Ad Grant campaigns to support them. While most fundraising comes from direct asks and appeals, having a few ads targeting a new audience is never a bad idea. You might get lucky and land a big-dollar donor from a broad term like ‘donate real estate to charity.’ 10. Bottle Drop 11. Car Donations 12. Real Estate donations / Planned giving Bequests Property, Land, Commercial 13. ResQWalk Here are 5 Bonus campaigns!

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Nonprofit Marketing Guide 2025

For Nonprofits

The Ultimate Guide to Nonprofit Marketing in 2025 Marketing strategies for nonprofits As the nonprofit sector continues to grow, so does the need for effective marketing and fundraising strategies. To help you stay ahead of the curve, we’ve compiled a list of the best nonprofit marketing ideas for 2025. Create a seasonal calendar of marketing topics Curate a calendar or list of topics related to your nonprofit. For example, if you’re an animal charity, consider promoting spaying and neutering in the spring, raising awareness of the importance of adopting rescue animals in the summer, and highlighting the work your nonprofit does in the fall and winter. Email marketing Email campaigns are a great way to stay in touch with donors and keep them updated on your nonprofit’s work. Make sure to segment your list so you can send targeted messages to different groups of supporters. SEO Optimizing your website for search engine ranking is crucial for nonprofit organizations. Make sure your website is optimized for relevant keywords and phrases and that your charity’s name and contact information are listed prominently on your website and in local directories. Optimize locally for shelters or rescue groups If your nonprofit is a local shelter or rescue group, optimizing your website for Google Local can help you get found by potential donors and volunteers in your area. Make sure your NPO’s name, address, and contact information are correct and up-to-date, and include relevant keywords and phrases in your website content to help potential supporters find you. Radio Radio is still a powerful marketing tool, especially for nonprofit organizations. Produce public service announcements (PSAs) to promote your nonprofit’s work or partner with a local radio station to sponsor a day of programming devoted to your cause. In some cases, your nonprofit may get radio time donated to their organization. This is called underwriting, and nonprofit organizations can take advantage of this by contracting with a radio station to run their PSAs during specific days and times. Direct Mail Direct mail can be a great way to connect with potential donors who live in your area. Consider sending postcards or letters that highlight your nonprofit’s work and include a call to action for how recipients can get involved. Fundraising Events Hosting fundraising events is a great way to engage potential donors and raise funds for your nonprofit. Make sure to promote your event through local media outlets and social media channels, and consider offering online ticketing options to make it easy for people to donate. Social Media Social media is a powerful tool for nonprofit organizations. Use it to share your nonprofit’s story, connect with supporters, and promote your fundraising events. Make sure to post regularly and interact with your followers to keep them engaged. Cultivating donors It’s important to engage donors after their donation. You can do this by creating a system where they are thanked, kept updated on how their money is being spent, and invited to future events. You should also make it easy for them to donate again in the future. Pledge Drives Pledge drives are a great way to engage potential donors and raise funds for your nonprofit. This is where individuals or businesses make a monetary commitment to donate to your nonprofit over a period of time. Be sure to promote your pledge drive through local media outlets and social media channels. Sustaining members Many nonprofit organizations rely on sustaining memberships to maintain a consistent source of funding. This is where individuals or businesses make a monthly or yearly commitment to donate to your nonprofit. To cultivate sustaining members, it’s important to keep them updated on your nonprofit’s work and impact. You can do this through email newsletters, social media posts, or mailed updates. You can also offer incentives for sustaining members, such as discounts on merchandise or early access to tickets for events. Grant writing Another great way to raise funds for your nonprofit is through grant writing. There are many foundations and organizations that offer grants to nonprofits, and by doing some research, you may be able to find one that aligns with your nonprofit’s mission. The key to successfully securing a grant is to write a compelling proposal that demonstrates how your nonprofit will use the funds to further its cause. As you can see, there are many great marketing channels and strategies available to nonprofit organizations. By utilizing these channels and great marketing tools, you can raise awareness and funds for your cause.

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