We were recently featured in the Entrepreneur publication Shoutout SoCal.
I honestly don’t give much thought to my personal legacy, but I do think a lot about making a lasting impact. As someone who works with animal rescues, I’ve always wanted to be a voice for the voiceless. Three years ago, I began volunteering with local cat rescues and began feeding my neighborhood alley cats daily…
So, I launched a startup under my LLC, Animal Cause Marketing, to make a mobile app that uses cat facial recognition to identify and catalog cats. It’s called Whisker Tracker, and the concept is simple. Many cat lovers already take pictures of the outdoor cats they see when they are on a walk or out and about, and we can use this data to create a database of cat sightings. Whisker Tracker uses facial recognition to match cats, has a fun walk-tracking feature, and allows the user to load basic cat profile information (such as q name, spay/neuter, or health status). We also cross reference the cat profiles with missing cats, helping to find lost pets. The cat’s locations will remain private to protect the cats, and in the future, we’ll allow verified animal rescues access to cat profile data to support the colonies or respond to sick or injured cats.
The app is designed to bridge the gap between casual cat lovers and the rescue community, thus bringing in new resources and energy to support shelters and TNR (trap, neuter, return) rescue teams. It’s estimated there are about 100 million stray cats in the US alone. My aspirational goal with Whisker Tracker is to identify 1 billion stray cats and dogs worldwide.