Marketing & Fundraising Resources

Here’s a collection of our favorite and some of the most useful business tools you should be using. Many of these are free and are still used by the top marketing agencies and nonprofits in the country. In addition to helping you improve your marketing and fundraising, these tools will also save you time! Check out our list of best free and paid platforms that will improve your marketing and fundraising.

Marketing & Fundraising

Resources For Helping More Animals

All
Free Tools
Paid Programs
Fundraising Tools

Canva Pro

Canva is an excellent free marketing tool that will make your graphics, presentations, email templates, websites look amazing! Upgrade to Pro for even more features.

MailChimp

Email and newsletter marketing is a must for every organization. Everyone uses email and Mailchimp is free to use up to 10,000 sends a month.

Google Analytics

Another must-have for your website and SEO needs. It will show you everything that is happening on your website. Which is crucial to help you optimize and improve your site.

Google Search Console

This SEO tool is a must have for your website data. It will show you what pages are ranking well on Google and help you easily analyze your website.

Unsplash

This is an artistic photography site with loads of free photos. They have a great collection of animal photos from an international audience of photographers.

Adobe Stock

Get great photographs by searching the free images on Adobe. They have a great collection of pets, animals, and lifestyle imagery you can use.

Screamingfrog

Screamingfrog is a must-have in your SEO tech stack. It’s free crawler up to 500 pages and provides critical information about your website’s structure.

ahrefs

If you are creating content for education or awareness, ahrefs will help you find your audience. This is a great website tool to also help you optimize your site.

SurferSEO

I started writing this website with Surfer’s AI generated copy. The AI copy doesn’t work as stand-alone copy, but if you add Grammarly, it’s a helpful starting point. This site also helps you write and optimize your website copy. It’s a fun tool to use for a month or two.

Grammarly

This service is just helpful all around. It can improve your website copy, email and newsletter copy, and help improve the professionalism of your organization in general.

Jasper Ai

Jasper is the leading AI platform for marketers and so far it stands up to its reputation. With integrations with Grammarly and SurferSEO, this tool is fun, helpful, and becoming crucial to produce high quality content at scale.

Bluehost

This is an inexpensive yet comprehensive hosting provider. You’ll have a great connection to WordPress and good security.

WordPress

WordPress is getting so easy to use these days! We build all our websites on WP and there are great free themes and plugins to get you started.

ResQWalk

ResQWalk is a free mobile app that lets you raise money and resources for your favorite animal welfare organization, and all you have to do is walk! ResQWalk was founded by Best Friends Animal Society and distributes sponsor-raised funds to nonprofits throughout the year. Sign up your animal organization and get walking!

Classy

If you’re looking to do some dynamic fundraising campaigns, incorporate peer-to-peer initiatives, and explore crowdfunding, then Classy is a great one to check out.

Community Cats Podcast

The Community Cats Podcast is a great resource and supporter of TNR and animal welfare organizations. Their $1,000 Grant is a must for cat rescues and TNR programs. They offer monthly events and certification programs from animal rescue and veterinarian experts.

Marketing & Fundraising Resources

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