Blog Posts - Page 2 of 2 - Animal Cause Marketing

Farm Animal Rights

Farm animal Rights Farm animals have been suffering for decades on factory farms. Although the world is infatuated with chicken nuggets and hamburgers, it is unethical to raise animals in these conditions. Factory farms exploit animals by raising them in unsanitary conditions, and policy reform for farm animal rights is sorely needed. Overview of factory farming Millions of farm animals are raised in horrifying factory farm conditions annually. These animals include chickens, pigs, cattle, turkeys, and other aquaculture animals. Chickens are the most raised animal on factory farms. Over 9 billion chickens are slaughtered for meat in the United States annually. In addition to these 9 billion broiler chickens, 300 million are raised for egg-laying. Broiler chickens are raised in large sheds, typically full of 20,000 chickens each, where the chickens are exposed to dangerous levels of ammonia due to unsanitary living conditions. Laying chickens are not treated much better. Laying hens are crowded in small, windowless wire cages. It is common practice to remove part of a hen’s beak to prevent them from pecking each other to death due to overcrowding (source). The United States processed roughly 120 million pigs annually (source). These pigs are kept in pens without access to sunlight or fresh air. Similarly, with chickens, these industrial pigpens become filled with dangerous levels of ammonia, which causes health issues within the pigs. Roughly 39 million cattle are slaughtered in the United States annually (source). Meat cows are raised out in a pasture until roughly six months – to 1-year-old, where they are sent to commercial feedlots. Commercial feedlots will deprive the cattle of grass and force them to reach butcher weight on grain alone. Turkeys are raised in similar pens as chickens, and over 240 million are processed annually (source). Turkeys suffer from the same health concerns and poor living conditions as chickens. farm animal rights, policies, and protections On a federal level, farm animal protections are lacking. The Humane Methods of Slaughter Act provides protections for all animals in USDA-inspected slaughterhouses. This Act does not encompass poultry or rabbits, and they are in dire need of policy reform. The Twenty-Eight Hour Law is governed by the USDA and requires animals to be unloaded from trucks, and given access to food, water, and rest once every 28 hours. The animals must be provided with rest for a minimum of 5 hours during this rest period. New farm animal rights policies The Farm System Reform Act was reintroduced in 2021 by Senator Cory Booker and Representative Ro Khanna (source). Unfortunately, this act was introduced in both 2019 and 2020 with limited success. The Farm System Reform Act intends to stop reliance on factory farms by phasing out commercial feeding operations and strengthening protections for family farms. The Farm System Reform Act would also require meat to be labeled with its country of origin for beef, pork, and dairy products. What is Restorative Farming? Industrial farming has killed biodiversity within the Midwest. Farming practices where fence rows are pushed out to maximize crop space have caused a significant decrease in wild animal populations. Restorative farming intends to reverse some of the effects of industrial farming through easy-to-follow farming principles. Farmers can follow restorative farming principles by not tilling the soil. Rather, cover crops may be planted, which will naturally restore necessary nutrients to the soil. This also decreases topsoil erosion and soil runoff. Farmers should also plant a diverse crop rotation to give the soil a chance to “rest” in between crop types and follow rotational grazing. Rotational grazing for farm animals moves them between pastures to allow time for the pasture to re-grow. This is greatly beneficial for farm animals as it prevents manure build-up and reduces the need for antibiotics. How can I help farm animals? One of the best ways that you can help farm animal rights is to report any witnessed abuse. If the abuse is occurring at your place of employment, this may be a difficult decision for you. However, several anonymous hotlines exist where you can report the abuse to: If you feel comfortable directly reporting the abuse to law enforcement, you should compile as much proof of the abuse as possible. You will have to fill out a police report and cooperate with the police over the course of their investigation. Other actions you could take include writing your elected official to advocate for policy changes. Elected officials work for the people, and your voice matters. Sending a written letter is a great way to showcase why your current state needs stronger farm animal rights. If you have the means and opportunity, you may also organize a protest or rally. Staging a peaceful protest by a local farm animal abuser is a great way to get the media’s attention. Check into local laws for details on which permits, if any, you will need to conduct a lawful protest. Conclusion Although farm animals are mistreated daily by factory farms, there are ways you could help. Encourage your friends and family to be proactive in the fight for farm animal rights. You could help by limiting the amount of meat you purchase from factory farms and supporting local family farms instead. There are companies like Because, Animals, that are doing a great job supporting the vegan animal welfare community. Go vegan for the animals, the planet, and your health!

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What Is Cause Marketing?

Cause Marketing

What Is Cause Marketing? Cause marketing is a type of marketing that emphasizes the connection between a company’s products or services and a social cause or issue. Companies engage in cause marketing to support a specific cause or charitable organization, usually with the goal of raising awareness and/or funds for the cause. Cause marketing can be an effective way for companies to connect with consumers on a deeper level and build brand loyalty. When done well, cause marketing can also be a powerful tool for creating positive social change. There are many different ways that companies can support a cause through cause marketing. Some common examples include: When choosing a cause to support, selecting one that aligns with the company’s values and mission is important. This will help ensure that the partnership is authentic and meaningful. Cause marketing can be an excellent way for companies to show their commitment to social responsibility and make a positive impact in the world. Benefits to the company for supporting a charity through cause marketing Cause marketing partnerships are beneficial for both the company and the cause. The company is able to connect with consumers, build brand loyalty, and make a positive impact on society. The cause receives much-needed support and awareness. When done well, cause marketing can be an excellent way to create positive social change. When did cause marketing first start? The term cause marketing was coined in the 1980s, but the concept has been around for much longer. One of the earliest examples of cause marketing dates back to 1759, when Benjamin Franklin partnered with a Pennsylvania hospital to offer free vaccinations for smallpox. What are some famous cause marketing campaigns? Some well-known cause marketing campaigns include: These are just a few examples of successful cause marketing campaigns that impacted real change. How can my company start cause marketing for charity? If you’re interested in cause marketing, there are a few things to keep in mind. First, choose a cause that aligns with your company’s values and mission. This will help ensure that the partnership is authentic and meaningful. Second, consider how you can best support the cause. There are many different ways to get involved, so find the one that makes the most sense for your company. Finally, make sure to promote your cause marketing efforts to consumers. Raising awareness is an important part of any cause marketing campaign. By following these tips, you can get started with cause marketing for charity. Cause marketing is a great way to connect with consumers, build brand loyalty, and create positive social change.

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Google Ad Grant Optimization (2025)

For Nonprofits

Google Ad Grant Optimization (2025) The nonprofit Google grant can be a great way to increase visibility for your nonprofit organization. However, it’s important to optimize your PPC campaigns correctly in order to have success beyond the broadest search terms. In this guide, we’ll walk you through how to optimize your own campaigns, ad groups, keywords, and settings to get the most out of your Google ad grant in 2025. If you want to see what a few successful campaigns look like, check out our article about 13 Google Grant Campaigns for Animal Shelters. Here are a few things you should do to optimize your Google grant campaigns Google made changes to AdWords in the summer of 2022 with the release of Performance Max. Prior to this release, I found the grant campaigns to be relatively hands-off. Once you had good campaigns running, you didn’t need to make many changes. Now, with PerformanceMax changes, there is more machine learning involved, which has its pros and cons. One pro is that Google will help you optimize your campaigns by telling you what it wants. One con is that since it’s always learning, you have to make changes more often. Google is constantly testing and moving the target on you. Your Excellent ads may be downgraded without notice to Good or even Average. Make the right campaigns There’s no harm in building new campaigns and hoping they will perform. Sometimes you get lucky with easy success, or at least, you learn from testing, bringing you closer to success. Besides your homepage and a few main campaigns every nonprofit should have, you should review your website’s analytics to see which pages receive the highest traffic. Your existing website pages that are already receiving Google organic traffic are great pages/campaigns to test. 72% – 92% of Google grant keywords shown have a landing page Quality Score (234,000 keywords reviewed). This is not new, but it is a high bar. If you don’t have a good landing page, your keywords won’t show. I also believe you need a broad set of keywords in order to achieve a Quality Score rank for your page. Simply put, the Google grant doesn’t work very well for low-search volume terms. Ad groups I found that 1-3 ad groups are generally sufficient. You want Ad groups to be pretty relevant because they share the same Campaign settings, which include Budget, Locations, and Ad assets. You want between 10-20 keywords per Ad group, which will also help you determine how many Ad groups you should have per campaign. (screenshot of relevant ad groups). Review Your Campaign Settings There are several campaign settings that we won’t cover because they generally limit your audience and aren’t often productive with the grant. These are things like Device bid adjustments, Demographic exclusions, and Ad schedules. Unless your campaigns are already crushing it, keep your targeting broad. Locations If you’re with a regional nonprofit, then target your campaigns at the state level to start. If your campaigns are working well, then dial in the locations of the major metro areas near you. In most cases, having a United States location target won’t increase your impressions because Google knows where you are. It knows. Try adding adjacent states to see if you can extend your reach without overreaching.. Campaign Budgets The nonprofit Google ad grants allow you to spend $10,000 per month, which is about $329 per day. However, you can set your account daily limit above $329. When you are getting started, you can set your campaigns to $100 or $200 per day. Once you have to manage your budget across multiple campaigns, you’ll want to set more accurate daily limits. (screenshot of daily limits) Bidding Strategy There are now two main recommended bid types with the Google ad grant. Maximize clicks or Maximize conversions. If you have conversion tracking installed and working, then most of your campaigns should use Conversions. If your tracking isn’t reliable, then try a Maximize clicks bidding strategy. Optimize For Excellent Ad Scores What’s the difference between Average, Good, and Excellent? If there is a high enough search volume for your keywords and your landing page Quality Scores are good enough, you may still have success with a low Ad strength. If you’re having trouble getting your ads to show, optimizing for Excellent ad scores is a good place to start. How To Pick The Right Search Keywords Start with broad terms in your niche and narrow it down once you see success. If your Keyword Status is Eligible, but you still have 0 impressions, hover your cursor over the Status for details. (screenshot) You will likely see one of these notices: Negative Keywords You likely only need to use Negative keywords for the Google Ad Grants if you are receiving a lot of irrelevant traffic from broad match terms. Review the Search terms and see if any terms are eating up your budget with low-quality traffic. Search Terms Search terms are the queries people are literally typing in. Reviewing the Search terms every few weeks or months can help you dial in your campaigns. You can adjust your Keywords or add Negative keywords based on what people are actually searching for. Audiences Audiences allow you to change the Age, Gender, and Household income demographics. You can also set Audience segments to the campaign or ad group level. Audience segments are user interests that help you target your ads for more relevance. Use these sparingly for new accounts, as they will reduce your audience size. How To Get Excellent Ad Scores If you are building new campaigns or optimizing for better Ad strength, here are a few tips. First, it’s a best practice to track your campaigns with UTM tracking links, which can be created using Google’s URL Campaign Builder (which should be a Bookmark in every Marketer’s tech stack). Using tracking links with your ads transmits better data to your Google Analytics account. 15 Headlines Edit your ads and

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13 Google Grant Campaigns for Animal Shelters

For Nonprofits

13 Google Grant Campaigns for Animal Shelters Are you not sure how to use the Google Ad Grant for your nonprofit? We’re here to help! Here are full campaign details that you can use to easily create these 13 campaigns for your rescue, animal shelter, humane society, or SPCA. Once you have your campaigns built, please review our article How To Optimize Your Google Ad Grant in 2025. How much should I be spending each month with the Google Ad Grant? The Google Ad Grant gives your nonprofit $10,000 a month in free Google PPC advertising. This budget breaks down to about $329 daily budget. However, you don’t need to limit your account to $329 per day, and it’s ok to set your account’s daily spending to be higher. The Google Grant won’t spend more than $10,000 a month. How much you can spend with your Google Ad Grant depends on several factors, such as the campaigns you create and the strength of your website’s pages for Quality Scores. Nonprofits with smaller websites should be able to make 3-4 campaigns that spend about $2,000 total per month. Nonprofits with a broader reach or larger websites can easily spend the entire $10,000 per month. Campaign details These campaign examples are for a regional cat rescue, but they can be adapted to any animal rescue. Simply replace the animal-specific terms, the city and state terms, and your nonprofit name. Most ad groups will have 10-30 keywords. Here are 13 Google Grant campaigns for your animal rescue! 1. Name Terms and Industry Terms The name terms or industry terms are the primary terms that your audience knows you for. These keywords will be your organization’s name, name alternative, and your core service. Some terms are interchangeable in the eyes of your audience and should all be included, like ‘humane society’ and ‘animal shelter’. 2. Pet Adoptions You can use the Google Ad Grant for pet adoptions. While you can’t link directly to your Petfinder page, you can link to your adoptable pets page on your website. Next to your Name Terms campaign, the adoption campaign will likely be your second-best campaign due to the high service volume of pet adoption terms. You can even create ad groups for kittens or senior pets to help move specific categories of kitties. Cats and kittens ad group Senior cat ad group 3. Pet Surrenders Unfortunately, animal surrenders are up. While you may not want to advertise that your shelter takes surrenders, it’s better to provide your community with these resources than to have a pet owner dump their kitty on the street. Here are a few terms you can target to help your community with pet surrenders. 4. Volunteers Every nonprofit or rescue needs volunteers! From kitten bottle feeders to fundraising grant writers, the Google Ad Grant can help you find volunteers in your area willing to support your shelter. Here are a few keywords that will help you find more volunteers for your rescue. 5. Fosters Most cat rescues and shelters need fosters for a variety of reasons. This Google Grant campaign for cat fosters will help you find people willing to bring kitties into their homes. 6. Lost pets If you help your community find missing and lost pets, then this Google Ad Grant campaign will help you match with pet owners who lost their pets faster. Link these ads to your missing cat page, and you’ll be sure to get phone calls about lost pets. 7. Report animal cruelty/ Animal Control If you offer animal cruelty reporting services, this campaign will help you get the word out about animal cruelty. Making it easy for concerned citizens to contact animal control and report animal abuse can be the difference between life and death for the animals suffering. 8. Spay and Neuter Services This Google Ad Grant campaign can be created by almost any rescue or shelter. Many shelters and humane societies offer spay and neuter services, and even TNR programs have content on their website about spaying and neutering. As a core service and high search volume, this campaign is an easy one to build and manage. 9. Trap and return (TNR) services TNR, or trap, neuter, return, is a community cat service offered by shelters, rescues, and humane societies. If you offer TNR services, then this is a must-build campaign for your Google Grant. After all, TNR saves lives! Animal Rescue Fundraising Campaigns Here are a few fundraising programs many nonprofits already utilize, which means you can also have corresponding Google Ad Grant campaigns to support them. While most fundraising comes from direct asks and appeals, having a few ads targeting a new audience is never a bad idea. You might get lucky and land a big-dollar donor from a broad term like ‘donate real estate to charity.’ 10. Bottle Drop 11. Car Donations 12. Real Estate donations / Planned giving Bequests Property, Land, Commercial 13. ResQWalk Here are 5 Bonus campaigns!

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What Is Crowdfunding

For Nonprofits

What Is Crowdfunding? The popularity of crowdfunding began to take off in the early 2010s. This was largely due to the launch of Kickstarter, one of the first and most popular crowdfunding platforms. Since its launch, Kickstarter has helped to raise over $3.5 billion for over 117,000 projects. In 2016, crowdfunding campaigns raised over $34 billion globally. This number is expected to grow in the years to come as more and more people learn about this innovative way to raise money. How Does Crowdfunding Work? Crowdfunding is a way of raising money by asking a large number of people for small amounts of money. It’s often used by charities, businesses, and individuals to raise funds for a specific project or cause. Crowdfunding platforms like Kickstarter and GoFundMe make it easy to set up and run a campaign. You create a page on their website, set a fundraising goal, and start your campaign. Here’s a GoFundMe campaign we created to help an abused kitty named Wayne. People can then donate money to your campaign directly through the platform. Some platforms also offer additional features, like the ability to offer rewards to donors (for example, a T-shirt for a $50 donation). What are the benefits of crowdfunding? There are a number of advantages to using crowdfunding to raise money. First, it’s a great way to engage with potential supporters and build interest in your project or cause. Running a successful campaign can help raise awareness and generate excitement about what you’re doing. Second, it’s a relatively low-risk way to raise money. Unlike traditional forms of fundraising (like going to venture capitalists), you don’t have to give up equity in your project or put up any collateral. Many campaigns are rewards-based. And finally, crowdfunding is a great way to test out a new product or idea. If people are willing to donate money to your campaign, it’s a good sign that there’s interest in what you’re doing. What are the risks of crowdfunding? Of course, there are also some risks to consider before starting a crowdfunding campaign. First, there’s no guarantee that you’ll reach your fundraising goal. If you don’t, you may not be able to deliver on your promises to donors (like rewards). This can damage your reputation and make it harder to raise money in the future. Second, crowdfunding can be a lot of work. A successful campaign requires planning, preparation, and ongoing promotion. If you’re not prepared to put in the work, your campaign is likely to fail. Lastly, there’s always the possibility that your project or idea will simply not be popular enough to raise the money you need. This is why it’s important to do your research before starting a campaign and to set a realistic fundraising goal. How do I start a crowdfunding campaign? If you’re interested in starting a crowdfunding campaign, there are a few things you need to do first. First, you need to choose the right platform. There are a number of different crowdfunding platforms out there, so it’s important to do your research and pick one that’s right for you. Second, you need to set a realistic fundraising goal. It’s important to be realistic about how much money you’re hoping to raise. If you set your goal too high, you may not reach it and end up disappointing your supporters. And finally, you need to create a great campaign page. This is your chance to really sell your project or idea and get people excited about donating to your campaign. Make sure to include plenty of information, photos, and emotionally compelling videos. Crowdfunding FAQs How do you get paid for crowdfunding campaigns? Most crowdfunding platforms will allow you to set up a campaign so that you can receive payments directly to your bank account. Some platforms may also offer other payment options, like PayPal. Do you pay back crowdfunding? No, you do not have to pay back crowdfunding. This is one of the advantages of using this method to raise money. Do you pay taxes on crowdfunding? Yes, you will likely have to pay taxes on any money you raise through crowdfunding. Be sure to consult with a tax professional to make sure you’re complying with all the relevant tax laws. How much does crowdfunding cost? Most crowdfunding platforms will charge a small fee (usually around 5%) to use their service. Other costs may be associated with starting and running a campaign, like content development or payment processing fees. What is an example of a successful crowdfunding campaign? There are many examples of successful crowdfunding campaigns. One well-known example is the Pebble Time smartwatch, which raised over $20 million on Kickstarter. An example of a successful crowdfunding campaign that raised over $1 million is the Veronica Mars movie project. The campaign was started on Kickstarter and raised over $2 million from over 90,000 donors. What is an example of an animal nonprofit crowdfunding campaign? One example of an animal nonprofit crowdfunding campaign is the Humane Society’s “Save animals, save money” campaign. The campaign’s goal is to raise $500,000 to build a new shelter for homeless animals. As of September 2016, the campaign has raised over $440,000 from nearly 8,000 donors. What is the difference between fundraising and crowdfunding? Fundraising is the process of soliciting and collecting donations from individuals, businesses, or other organizations. Crowdfunding is a specific type of fundraising that involves raising small amounts of money from a large number of people, usually through an online platform. How much money can you raise through crowdfunding? There’s no limit to how much money you can raise through crowdfunding. However, it’s important to be realistic about your goals. If you set your goal too high, you may not reach it and end up disappointing your supporters. Which crowdfunding sites are the best? There are a number of different crowdfunding platforms out there, so it’s important to do your research and pick one that’s right for you. Some popular crowdfunding sites include Kickstarter, Indiegogo,

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Veterinarian Marketing Ideas

For Veterinarians

Veterinarian Marketing Ideas Marketing strategy For Your Veterinary Practice Every Veterinarian can be successful in marketing their practice through a few easy digital marketing initiatives. We’ll break down the easiest marketing channels that also have a big impact. You don’t have to spend a lot of time working on marketing. You just have to spend your time wisely! 10 Veterinary marketing ideas Sure, word-of-mouth is awesome, but a veterinary practice must also be marketing online to reach its full audience. Starting a digital marketing campaign is actually easier than you might think. One major aspect is focusing on local clients in a particular location and attracting more appointments to a specific clinic. Your veterinary practice may also have success supplementing the free marketing, such as social media and email, with some targeted paid advertising on Google or Yelp. 1. Hold Social Media Contests Social media is a fun and engaging way to connect with your patients and clients. One great veterinary marketing strategy is hosting scheduled social media contests. You can promote these contests on your website and in emails and newsletters as well. This concept is pretty straightforward. First, choose a topic or theme for the competition and decide what type of contest it will be. Next, you can encourage pet owners to participate by offering a prize or gift. For example, if you promote an assortment of all-natural pet treats, you could create giveaways for these items. Create a graphic to be posted online alongside the rules of the competition so the audience can enter for the prize and post about it frequently! 2. Feature client testimonials on your website Client testimonials are similar to word-of-mouth marketing, and they will help you improve your online reach. Google values Experience, Authority, and Trust (EAT), and testimonials or client stores support Google’s algorithm. Although patients don’t always sing your praises, they may if you ask them. Clients are a great resource for promoting your practice. Get in touch with your regular customers and ask if they’ll leave you a brief story about their experience. You could go further and include photos of animals treated for the benefit of pet owners and potential patients of your practice. 3. Improve Search Engine Optimization (SEO) It’s necessary to develop a strong SEO plan that will attract new clients to your website. While SEO is very complex, the main ideas are simple. Think about what your audience wants to know, and write about it on your website. If you use the right words and webpage structure, then you’re doing SEO! First, identify some keywords you like and think about all the other common queries asked surrounding that phrase. In doing so, you’ll create relevant content that attracts searchers and answers all their questions. Plan out a few categories and topics and try to write several helpful pages about each one. 4. Post during pet holidays on social media Everyone loves a festive pet! Create a calendar of pet events and holidays throughout the year and promote them on social media, your website, in your clinic, and through email marketing. Encourage employees and clients to participate in themed pet holidays. You can easily find ideas online and lists of popular pet holidays, such as Spay Day, Respect Your Cat Day, and Canine Fitness Month. 5. Start a blog for your veterinary practice Content Marketing focuses on promoting products by utilizing online material such as articles, pictures, or videos. Although content marketing does not deliver instant results, it is seen as one of the easiest and most efficient approaches to building an online presence. Blogs and content-driven articles can help your practice leverage your industry expertise. A blog can help increase visitors and improve conversion rates for your practice. To get started with a blog for your veterinary practice, first select all the core topics you’d like to cover. These topics should be helpful to your audience and ideally tie into the services you provide. 6. Email discounts and special offers Email marketing helps you bring in new patients and retain existing customers by promoting special events and seasonal offers. Create a campaign based around an offer you run for your business, such as 25% off flea medication or reducing the rate for microchipping. A good email strategy for your veterinary practice can also significantly improve appointment completion rates, ultimately saving your practice money. Send one or more emails per month to increase the chances your customers engage with the offers. 7. Use videos on your website and social channels Video is currently the most used media in the online world. Fortunately, modern technology has made recording video on your mobile device or inexpensive cameras extremely easy and professional looking. You can even edit your veterinary videos from a phone! Include customer video testimonials on your homepage and educational videos on your service or blog pages. You can offer your patients a content release waiver and use videos of their pets on your social channels and in email marketing as well! 8. Claim your business directory listings When people are searching Google to find local businesses, they often find a list of business listings. These listings usually have details such as telephone numbers, addresses, and ratings from customers. Instead of reviewing each company’s website or searching for the right business, customers often rely on local business listings for advice. Claim your Google My Business page, your Bing Places page, and your Yelp listing, for starters. There may be more in your local area. Write a compelling description and select a few core photos, and you can usually create several listings quickly. 9. Google Advertising Google Ads is a tried and true way to promote your practice to clients searching for your service. It’s actually very easy to create ads on Google, and you can start with any budget you want. Veterinary practices that use Google Ads can generate more clients and patients for their practices. Search-based ads or Display banner ads can promote specials and

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Nonprofit Marketing Guide 2025

For Nonprofits

The Ultimate Guide to Nonprofit Marketing in 2025 Marketing strategies for nonprofits As the nonprofit sector continues to grow, so does the need for effective marketing and fundraising strategies. To help you stay ahead of the curve, we’ve compiled a list of the best nonprofit marketing ideas for 2025. Create a seasonal calendar of marketing topics Curate a calendar or list of topics related to your nonprofit. For example, if you’re an animal charity, consider promoting spaying and neutering in the spring, raising awareness of the importance of adopting rescue animals in the summer, and highlighting the work your nonprofit does in the fall and winter. Email marketing Email campaigns are a great way to stay in touch with donors and keep them updated on your nonprofit’s work. Make sure to segment your list so you can send targeted messages to different groups of supporters. SEO Optimizing your website for search engine ranking is crucial for nonprofit organizations. Make sure your website is optimized for relevant keywords and phrases and that your charity’s name and contact information are listed prominently on your website and in local directories. Optimize locally for shelters or rescue groups If your nonprofit is a local shelter or rescue group, optimizing your website for Google Local can help you get found by potential donors and volunteers in your area. Make sure your NPO’s name, address, and contact information are correct and up-to-date, and include relevant keywords and phrases in your website content to help potential supporters find you. Radio Radio is still a powerful marketing tool, especially for nonprofit organizations. Produce public service announcements (PSAs) to promote your nonprofit’s work or partner with a local radio station to sponsor a day of programming devoted to your cause. In some cases, your nonprofit may get radio time donated to their organization. This is called underwriting, and nonprofit organizations can take advantage of this by contracting with a radio station to run their PSAs during specific days and times. Direct Mail Direct mail can be a great way to connect with potential donors who live in your area. Consider sending postcards or letters that highlight your nonprofit’s work and include a call to action for how recipients can get involved. Fundraising Events Hosting fundraising events is a great way to engage potential donors and raise funds for your nonprofit. Make sure to promote your event through local media outlets and social media channels, and consider offering online ticketing options to make it easy for people to donate. Social Media Social media is a powerful tool for nonprofit organizations. Use it to share your nonprofit’s story, connect with supporters, and promote your fundraising events. Make sure to post regularly and interact with your followers to keep them engaged. Cultivating donors It’s important to engage donors after their donation. You can do this by creating a system where they are thanked, kept updated on how their money is being spent, and invited to future events. You should also make it easy for them to donate again in the future. Pledge Drives Pledge drives are a great way to engage potential donors and raise funds for your nonprofit. This is where individuals or businesses make a monetary commitment to donate to your nonprofit over a period of time. Be sure to promote your pledge drive through local media outlets and social media channels. Sustaining members Many nonprofit organizations rely on sustaining memberships to maintain a consistent source of funding. This is where individuals or businesses make a monthly or yearly commitment to donate to your nonprofit. To cultivate sustaining members, it’s important to keep them updated on your nonprofit’s work and impact. You can do this through email newsletters, social media posts, or mailed updates. You can also offer incentives for sustaining members, such as discounts on merchandise or early access to tickets for events. Grant writing Another great way to raise funds for your nonprofit is through grant writing. There are many foundations and organizations that offer grants to nonprofits, and by doing some research, you may be able to find one that aligns with your nonprofit’s mission. The key to successfully securing a grant is to write a compelling proposal that demonstrates how your nonprofit will use the funds to further its cause. As you can see, there are many great marketing channels and strategies available to nonprofit organizations. By utilizing these channels and great marketing tools, you can raise awareness and funds for your cause.

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7 Ways To Help An Animal Shelter

For Nonprofits

7 Ways To Help An Animal Shelter How you can help a Shelter If you’re an animal lover, there are plenty of ways you can help your local animal rescue or shelter. Most shelters are nonprofits and rely on donations and fundraising to stay afloat. Here are 7 great ways you can help: 1. Donate money or supplies Donating financial resources or supplies is almost always the most helpful thing you can do. Money donations can be used for veterinary care, food, housing, and other vital expenses. You can also donate supplies like leashes, collars, beds, toys, and blankets. 2. Adopt or foster a pet Adopting or fostering a pet from a shelter gives them a second chance at finding a forever home. Not only that, but you’re also freeing up space at the shelter so they can take in more animals. 3. Volunteer your time Shelters always need volunteers to help with cleaning, socializing animals, walking dogs, and more. This is a great way to get involved and make a difference. 4. Spread the word Help raise awareness for the shelter and its animals by sharing their story on social media or telling your friends and family about them. The more people know, the more likely they are to get involved. 5. Hold a fundraiser Have a bake sale, car wash, or any other type of fundraiser to help raise money for the shelter. This is a great way to get the community involved and raise awareness for the cause. 6. Donate your unwanted items Do you have any old clothes, toys, or household items that you don’t need anymore? Donate them to the shelter! They can sell them in their thrift store or use them to help care for the animals. 7. Be a responsible pet owner! The best way to help reduce the number of animals in shelters is to be a responsible pet owner yourself. Spay or neuter your pets, keep them up to date on their vaccinations, and make sure they’re properly trained and socialized. Simply doing your part can help make a difference for animals in need!

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Fundraising FAQs

For Nonprofits

Fundraising FAQs All Your Fundraising Questions Answered! Here are some of the most common questions about nonprofit fundraising and the answers. Let’s dive in! Q: What’s the best fundraiser for a nonprofit? A: There is no one-size-fits-all answer to this question – it depends on the organization and its goals. However, some popular fundraiser ideas include crowdfunding campaigns, donation drives, and gala events. Q: How do nonprofits raise money? A: Nonprofits can raise money through various methods, including grants, individual donations, corporate sponsorships, and more. Q: What is crowdfunding? A: Crowdfunding is a type of fundraising where people can donate money to a cause or project online. These campaigns are typically hosted on platforms like GoFundMe or Kickstarter. Q: What is the most profitable fundraiser? A: There is no one-size-fits-all answer – it depends on the organization and its goals. However, some popular fundraiser ideas include crowdfunding campaigns, donation drives, and gala events. Q: What are some creative fundraisers? A: Some creative fundraiser ideas include online auctions, bake sales, and car washes. Get creative and think outside the box – the sky’s the limit! Q: What is the easiest fundraiser? A: Easy is relative: some people may find online auctions easy, while others may find car washes easier. Ultimately, it depends on the individual and what they are comfortable with. Q: Can I do a fundraiser online? A: Yes! Many online platforms allow you to set up a fundraiser, such as GoFundMe, Kickstarter, or Classy. Q: Can a nonprofit make money? A: Nonprofits can make money through selling goods and services or through donations. As long as the revenue is from a mission-related expense (UBTI or Unrelated Business Tax Income), it will be covered under the nonprofit’s tax exemption. Q: Is it free to do a fundraiser? A: There are many free platforms and ways to fundraise. However, some platforms or methods may require a small fee. For example, Kickstarter charges a 5% fee on all money raised. Q: What is cause marketing? A: Cause marketing is a type of marketing that focuses on promoting a cause or social issue. Cause marketing is usually supported by companies and is the intersection of profit and purpose. Q: What is philanthropy? A: Philanthropy is the act of giving money, time, or resources to a charitable cause. This can be done in various ways, such as by donating money or volunteering time. Q: How does a nonprofit find high-value donors? A: There are a few ways to find high-value donors, such as research, LinkedIn, and asking for referrals. Donor Wealth Screening services are a great way to build a targeted list for a Gala invite. Q: What are donor relations? A: Donor relations is the act of cultivating and maintaining relationships with donors. This is usually the personal approach to fundraising and is done through lunches, personal visits, and handwritten notes. Q: Is marketing the same as fundraising? A: Marketing and fundraising are two different but related fields. Fundraising is the act of raising money for a cause or organization, while marketing is the act of promoting and selling products or services. However, both fields often use similar strategies, such as advertising and event planning. We hope this answers some of your questions about nonprofit fundraising. With a little creativity and effort, any nonprofit can be successful in its fundraising efforts.

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