For Nonprofits Archives - Animal Cause Marketing

SEO for Cat Cafes

SEO for Cat Cafes What is SEO and Why Does It Matter for Cat Cafes? Search Engine Optimization (SEO) is the practice of optimizing your website and online presence to rank higher on search results pages. For cat cafes, SEO is a powerful tool that helps attract more guests by increasing online visibility and connecting with animal lovers in your area. With the right strategy, your cat cafe can stand out, drawing in both cat enthusiasts and coffee aficionados alike. Understanding the unique needs of a cat cafe business, such as tailored website designs and digital marketing tactics, is essential for success. Highlighting your unique offerings, like adoptable cats or themed events, can make all the difference in creating a buzz. Understanding Local SEO and Its Importance Local SEO is a game-changer for cat cafes aiming to attract local customers and boost their online visibility. By optimizing your website and online presence for local search, you can significantly improve your chances of appearing in search engine results pages (SERPs) for location-based queries. This is especially crucial for cat cafes, as many potential customers search for terms like “cat cafes near me” or “cat cafes in [city].” Here’s one example of California Cat Cafes. To get started with local SEO, ensure your cat cafe’s website includes your city or neighborhood in key areas such as page titles, meta descriptions, and content. Additionally, claim and optimize your Google Business Profile with accurate details, including your address, phone number, and hours of operation. Encourage satisfied customers to leave reviews, as positive feedback can enhance your local search rankings. By focusing on local SEO, you can connect with nearby cat lovers and make your cafe a go-to destination in your community. 10 Ways to Improve Your Cat Cafe’s Local Search Rankings Content Marketing for Cat Cafes Content marketing is a powerful tool for cat cafes looking to attract and retain a dedicated audience. By creating high-quality, engaging content, you can drive profitable customer action and build a loyal community around your cafe. Content marketing can take many forms, including blog posts, social media updates, videos, and more. Start by publishing regular blog posts on your cat cafe’s website. Topics could include cat care tips, stories about your resident cats, and updates on upcoming events. Use SEO keywords strategically within your posts to attract readers and potential visitors. Additionally, consider creating videos that showcase your cafe’s unique atmosphere, introduce your feline friends, or provide behind-the-scenes looks at your daily operations. By consistently producing valuable content, you can keep your audience engaged and encourage them to visit your cafe. Social Media Marketing for Cat Cafes Social media marketing is essential for building a strong online presence and engaging with your audience. By leveraging social media platforms, cat cafes can attract and retain customers, ultimately increasing their revenue. Start by creating profiles on popular platforms like Instagram, Facebook, and TikTok, and share engaging content that showcases your cafe’s unique charm. Post regularly and use trending hashtags like #CatCafe, #FelineFriendly, and #CatsOf[City] to increase your visibility. Share photos and videos of your cats, highlight special events, and interact with your followers by responding to comments and messages. Collaborate with local influencers and bloggers to create buzz about your cafe and reach a wider audience. By maintaining an active and engaging social media presence, you can connect with cat lovers and animal enthusiasts, making your cat cafe a must-visit destination. 7 Essential SEO Tools for Cat Cafes Conclusion SEO is a game-changer for cat cafes looking to grow their online presence and attract more visitors. By implementing these strategies and leveraging the right tools, you can boost your rankings, connect with cat lovers, and create a thriving community around your cafe. Remember, SEO is an ongoing process, but the rewards—more visitors, increased awareness, and a stronger bond with your audience—are well worth the effort. Start small, stay consistent, and watch your cat cafe become the purr-fect destination for feline fans and coffee enthusiasts alike!

SEO for Cat Cafes Read More »

How to Start a GoFundMe for Pets

Cause Marketing, For Nonprofits

How to Start a Gofundme for Pets: Tips & Ideas for Successful Pet Fundraising Have you ever felt the heartache of watching your beloved pet suffer, knowing you can’t afford the necessary treatment? Learning how to start a GoFundMe for pets can be a lifesaver! In this guide, we’ll walk you through creating a successful pet GoFundMe campaign, enhancing it with visuals, promoting it, hosting events, and keeping donors engaged. So, let’s give your furry friend a fighting chance! Creating a GoFundMe for Your Pet Embarking on a pet fundraiser journey can be both rewarding and life-changing. GoFundMe, an online fundraising platform, offers a 0% platform fee for organizers, making it the perfect choice for your pet’s campaign. With the right approach, your fundraiser can provide invaluable aid to your animal friend, helping cover costly veterinary care, such as surgery. Choose a captivating title The success of your campaign hinges on a captivating title. Your title should be compelling and accurately depict the content of your GoFundMe page. Consider using phrases like “Join Team Wayne” or “Help Wayne Fight Back” to evoke an emotional response and inspire potential donors to contribute. These phrases can help draw attention to your cause and encourage people to donate. Set a realistic fundraising goal Your campaign’s success depends on setting a realistic fundraising goal. Begin by researching the costs of your pet’s treatment and any additional expenses you may encounter. Emergency pet surgery, for example, can range from $1,500 to $5,000. Once you understand the costs involved, determine a fundraising goal that is both achievable and ambitious. Keep in mind the urgency of your pet’s situation, and adjust your goal accordingly. Aim high, but reasonable. A $5,000 GoFundMe pet fundraiser is a good starting point. Write an engaging story To establish a connection with potential donors, your story must be engaging and authentic. Share the animal’s story, including their name, medical condition, and the treatment they require. Describe the challenges you’ve faced and the reason behind your decision to start a fundraiser. In addition to the details of your pet’s situation, discuss the positive impact the funds will have on their life. Explain how the funds will be used and what opportunities they will provide. Paint the picture of what your healthy pet’s life will look like and mean to you. This will help potential donors understand the importance of their contributions and encourage them to support your cause. Enhancing Your Fundraiser with Visuals Visuals play a vital role in capturing the attention of potential donors and helping them connect with your cause. High-quality images and engaging videos can make a significant impact on the success of your pet fundraiser. You can lightly edit your videos to create an emotional connection with your audience, increasing the likelihood of donations. Storytelling through pictures and videos is important in fundraising campaigns. Selecting the right images To create a compelling GoFundMe campaign and animal fundraiser, it’s important to choose the right images. Here are some tips: Consider using natural lighting and clean surroundings to capture high-quality images that evoke emotion and resonate with potential donors. Here are additional tips for taking great animal pictures and videos. Creating impactful videos Videos are a powerful tool for engaging your audience and sharing your pet’s story. To create an impactful video, focus on telling an inspiring story that showcases the positive difference donors’ contributions will make. Include a call to action, encouraging viewers to donate and share the video with their friends and family. When crafting your video, consider the following tips: Promoting Your Pet Fundraiser To reach your fundraising goal, you must promote your pet fundraiser. You can use social media platforms and connect with local organizations to raise awareness and support for your cause. Utilize social media platforms Social media platforms like Facebook, Instagram, TikTok, and Nextdoor are invaluable tools for spreading the word about your pet fundraiser. Share your GoFundMe campaign page, post regular updates, and express your appreciation to your supporters to keep them engaged. Remember to share your GoFundMe campaign link on your social media profiles and encourage your friends and family to do the same. The more people who share your fundraiser, the more likely you are to reach a wider audience and increase donations. Reach out to local news outlets and organizations Local news outlets and businesses can provide valuable exposure for your pet fundraiser. Here are some steps to take to identify potential partners for promoting your campaign: Reach out to these outlets through emails, phone calls, social media, or in-person visits to share your story and the impact their coverage could have on your fundraiser. Collaborating with local organizations can boost visibility and provide extra resources and support for your cause. Hosting a Fundraising Event for Your Pet Hosting a fundraising event can be a fun and effective way to raise money for your pet’s medical expenses. By organizing a pet-themed event and partnering with local businesses or veterinarian clinics, you can generate additional support for your cause while providing an enjoyable experience for attendees. Fundraisers like these help raise funds and create awareness and support for your pet’s needs. From bake sales to pet costume contests, there are many creative ways to engage your community and Organize a pet-themed event Hosting a pet-themed event, such as a dog wash, car wash, or a DIY dog show, can be a great way to engage your community and raise funds for your pet. You can encourage your neighbors and community to donate to your GoFundMe campaign in exchange for a paw-some experience. Another fun event idea is a community dog walk, where participants can join together with their furry friends to raise funds for your cause. Collaborate with local businesses Partnering with local businesses can provide essential support for your fundraising event. Reach out to local breweries, bars, or restaurants and ask if they’d be willing to donate a portion of their proceeds or allow signage to your fundraiser. Maintain strong

How to Start a GoFundMe for Pets Read More »

Google Ad Grant Optimization (2025)

For Nonprofits

Google Ad Grant Optimization (2025) The nonprofit Google grant can be a great way to increase visibility for your nonprofit organization. However, it’s important to optimize your PPC campaigns correctly in order to have success beyond the broadest search terms. In this guide, we’ll walk you through how to optimize your own campaigns, ad groups, keywords, and settings to get the most out of your Google ad grant in 2025. If you want to see what a few successful campaigns look like, check out our article about 13 Google Grant Campaigns for Animal Shelters. Here are a few things you should do to optimize your Google grant campaigns Google made changes to AdWords in the summer of 2022 with the release of Performance Max. Prior to this release, I found the grant campaigns to be relatively hands-off. Once you had good campaigns running, you didn’t need to make many changes. Now, with PerformanceMax changes, there is more machine learning involved, which has its pros and cons. One pro is that Google will help you optimize your campaigns by telling you what it wants. One con is that since it’s always learning, you have to make changes more often. Google is constantly testing and moving the target on you. Your Excellent ads may be downgraded without notice to Good or even Average. Make the right campaigns There’s no harm in building new campaigns and hoping they will perform. Sometimes you get lucky with easy success, or at least, you learn from testing, bringing you closer to success. Besides your homepage and a few main campaigns every nonprofit should have, you should review your website’s analytics to see which pages receive the highest traffic. Your existing website pages that are already receiving Google organic traffic are great pages/campaigns to test. 72% – 92% of Google grant keywords shown have a landing page Quality Score (234,000 keywords reviewed). This is not new, but it is a high bar. If you don’t have a good landing page, your keywords won’t show. I also believe you need a broad set of keywords in order to achieve a Quality Score rank for your page. Simply put, the Google grant doesn’t work very well for low-search volume terms. Ad groups I found that 1-3 ad groups are generally sufficient. You want Ad groups to be pretty relevant because they share the same Campaign settings, which include Budget, Locations, and Ad assets. You want between 10-20 keywords per Ad group, which will also help you determine how many Ad groups you should have per campaign. (screenshot of relevant ad groups). Review Your Campaign Settings There are several campaign settings that we won’t cover because they generally limit your audience and aren’t often productive with the grant. These are things like Device bid adjustments, Demographic exclusions, and Ad schedules. Unless your campaigns are already crushing it, keep your targeting broad. Locations If you’re with a regional nonprofit, then target your campaigns at the state level to start. If your campaigns are working well, then dial in the locations of the major metro areas near you. In most cases, having a United States location target won’t increase your impressions because Google knows where you are. It knows. Try adding adjacent states to see if you can extend your reach without overreaching.. Campaign Budgets The nonprofit Google ad grants allow you to spend $10,000 per month, which is about $329 per day. However, you can set your account daily limit above $329. When you are getting started, you can set your campaigns to $100 or $200 per day. Once you have to manage your budget across multiple campaigns, you’ll want to set more accurate daily limits. (screenshot of daily limits) Bidding Strategy There are now two main recommended bid types with the Google ad grant. Maximize clicks or Maximize conversions. If you have conversion tracking installed and working, then most of your campaigns should use Conversions. If your tracking isn’t reliable, then try a Maximize clicks bidding strategy. Optimize For Excellent Ad Scores What’s the difference between Average, Good, and Excellent? If there is a high enough search volume for your keywords and your landing page Quality Scores are good enough, you may still have success with a low Ad strength. If you’re having trouble getting your ads to show, optimizing for Excellent ad scores is a good place to start. How To Pick The Right Search Keywords Start with broad terms in your niche and narrow it down once you see success. If your Keyword Status is Eligible, but you still have 0 impressions, hover your cursor over the Status for details. (screenshot) You will likely see one of these notices: Negative Keywords You likely only need to use Negative keywords for the Google Ad Grants if you are receiving a lot of irrelevant traffic from broad match terms. Review the Search terms and see if any terms are eating up your budget with low-quality traffic. Search Terms Search terms are the queries people are literally typing in. Reviewing the Search terms every few weeks or months can help you dial in your campaigns. You can adjust your Keywords or add Negative keywords based on what people are actually searching for. Audiences Audiences allow you to change the Age, Gender, and Household income demographics. You can also set Audience segments to the campaign or ad group level. Audience segments are user interests that help you target your ads for more relevance. Use these sparingly for new accounts, as they will reduce your audience size. How To Get Excellent Ad Scores If you are building new campaigns or optimizing for better Ad strength, here are a few tips. First, it’s a best practice to track your campaigns with UTM tracking links, which can be created using Google’s URL Campaign Builder (which should be a Bookmark in every Marketer’s tech stack). Using tracking links with your ads transmits better data to your Google Analytics account. 15 Headlines Edit your ads and

Google Ad Grant Optimization (2025) Read More »

13 Google Grant Campaigns for Animal Shelters

For Nonprofits

13 Google Grant Campaigns for Animal Shelters Are you not sure how to use the Google Ad Grant for your nonprofit? We’re here to help! Here are full campaign details that you can use to easily create these 13 campaigns for your rescue, animal shelter, humane society, or SPCA. Once you have your campaigns built, please review our article How To Optimize Your Google Ad Grant in 2025. How much should I be spending each month with the Google Ad Grant? The Google Ad Grant gives your nonprofit $10,000 a month in free Google PPC advertising. This budget breaks down to about $329 daily budget. However, you don’t need to limit your account to $329 per day, and it’s ok to set your account’s daily spending to be higher. The Google Grant won’t spend more than $10,000 a month. How much you can spend with your Google Ad Grant depends on several factors, such as the campaigns you create and the strength of your website’s pages for Quality Scores. Nonprofits with smaller websites should be able to make 3-4 campaigns that spend about $2,000 total per month. Nonprofits with a broader reach or larger websites can easily spend the entire $10,000 per month. Campaign details These campaign examples are for a regional cat rescue, but they can be adapted to any animal rescue. Simply replace the animal-specific terms, the city and state terms, and your nonprofit name. Most ad groups will have 10-30 keywords. Here are 13 Google Grant campaigns for your animal rescue! 1. Name Terms and Industry Terms The name terms or industry terms are the primary terms that your audience knows you for. These keywords will be your organization’s name, name alternative, and your core service. Some terms are interchangeable in the eyes of your audience and should all be included, like ‘humane society’ and ‘animal shelter’. 2. Pet Adoptions You can use the Google Ad Grant for pet adoptions. While you can’t link directly to your Petfinder page, you can link to your adoptable pets page on your website. Next to your Name Terms campaign, the adoption campaign will likely be your second-best campaign due to the high service volume of pet adoption terms. You can even create ad groups for kittens or senior pets to help move specific categories of kitties. Cats and kittens ad group Senior cat ad group 3. Pet Surrenders Unfortunately, animal surrenders are up. While you may not want to advertise that your shelter takes surrenders, it’s better to provide your community with these resources than to have a pet owner dump their kitty on the street. Here are a few terms you can target to help your community with pet surrenders. 4. Volunteers Every nonprofit or rescue needs volunteers! From kitten bottle feeders to fundraising grant writers, the Google Ad Grant can help you find volunteers in your area willing to support your shelter. Here are a few keywords that will help you find more volunteers for your rescue. 5. Fosters Most cat rescues and shelters need fosters for a variety of reasons. This Google Grant campaign for cat fosters will help you find people willing to bring kitties into their homes. 6. Lost pets If you help your community find missing and lost pets, then this Google Ad Grant campaign will help you match with pet owners who lost their pets faster. Link these ads to your missing cat page, and you’ll be sure to get phone calls about lost pets. 7. Report animal cruelty/ Animal Control If you offer animal cruelty reporting services, this campaign will help you get the word out about animal cruelty. Making it easy for concerned citizens to contact animal control and report animal abuse can be the difference between life and death for the animals suffering. 8. Spay and Neuter Services This Google Ad Grant campaign can be created by almost any rescue or shelter. Many shelters and humane societies offer spay and neuter services, and even TNR programs have content on their website about spaying and neutering. As a core service and high search volume, this campaign is an easy one to build and manage. 9. Trap and return (TNR) services TNR, or trap, neuter, return, is a community cat service offered by shelters, rescues, and humane societies. If you offer TNR services, then this is a must-build campaign for your Google Grant. After all, TNR saves lives! Animal Rescue Fundraising Campaigns Here are a few fundraising programs many nonprofits already utilize, which means you can also have corresponding Google Ad Grant campaigns to support them. While most fundraising comes from direct asks and appeals, having a few ads targeting a new audience is never a bad idea. You might get lucky and land a big-dollar donor from a broad term like ‘donate real estate to charity.’ 10. Bottle Drop 11. Car Donations 12. Real Estate donations / Planned giving Bequests Property, Land, Commercial 13. ResQWalk Here are 5 Bonus campaigns!

13 Google Grant Campaigns for Animal Shelters Read More »

What Is Crowdfunding

For Nonprofits

What Is Crowdfunding? The popularity of crowdfunding began to take off in the early 2010s. This was largely due to the launch of Kickstarter, one of the first and most popular crowdfunding platforms. Since its launch, Kickstarter has helped to raise over $3.5 billion for over 117,000 projects. In 2016, crowdfunding campaigns raised over $34 billion globally. This number is expected to grow in the years to come as more and more people learn about this innovative way to raise money. How Does Crowdfunding Work? Crowdfunding is a way of raising money by asking a large number of people for small amounts of money. It’s often used by charities, businesses, and individuals to raise funds for a specific project or cause. Crowdfunding platforms like Kickstarter and GoFundMe make it easy to set up and run a campaign. You create a page on their website, set a fundraising goal, and start your campaign. Here’s a GoFundMe campaign we created to help an abused kitty named Wayne. People can then donate money to your campaign directly through the platform. Some platforms also offer additional features, like the ability to offer rewards to donors (for example, a T-shirt for a $50 donation). What are the benefits of crowdfunding? There are a number of advantages to using crowdfunding to raise money. First, it’s a great way to engage with potential supporters and build interest in your project or cause. Running a successful campaign can help raise awareness and generate excitement about what you’re doing. Second, it’s a relatively low-risk way to raise money. Unlike traditional forms of fundraising (like going to venture capitalists), you don’t have to give up equity in your project or put up any collateral. Many campaigns are rewards-based. And finally, crowdfunding is a great way to test out a new product or idea. If people are willing to donate money to your campaign, it’s a good sign that there’s interest in what you’re doing. What are the risks of crowdfunding? Of course, there are also some risks to consider before starting a crowdfunding campaign. First, there’s no guarantee that you’ll reach your fundraising goal. If you don’t, you may not be able to deliver on your promises to donors (like rewards). This can damage your reputation and make it harder to raise money in the future. Second, crowdfunding can be a lot of work. A successful campaign requires planning, preparation, and ongoing promotion. If you’re not prepared to put in the work, your campaign is likely to fail. Lastly, there’s always the possibility that your project or idea will simply not be popular enough to raise the money you need. This is why it’s important to do your research before starting a campaign and to set a realistic fundraising goal. How do I start a crowdfunding campaign? If you’re interested in starting a crowdfunding campaign, there are a few things you need to do first. First, you need to choose the right platform. There are a number of different crowdfunding platforms out there, so it’s important to do your research and pick one that’s right for you. Second, you need to set a realistic fundraising goal. It’s important to be realistic about how much money you’re hoping to raise. If you set your goal too high, you may not reach it and end up disappointing your supporters. And finally, you need to create a great campaign page. This is your chance to really sell your project or idea and get people excited about donating to your campaign. Make sure to include plenty of information, photos, and emotionally compelling videos. Crowdfunding FAQs How do you get paid for crowdfunding campaigns? Most crowdfunding platforms will allow you to set up a campaign so that you can receive payments directly to your bank account. Some platforms may also offer other payment options, like PayPal. Do you pay back crowdfunding? No, you do not have to pay back crowdfunding. This is one of the advantages of using this method to raise money. Do you pay taxes on crowdfunding? Yes, you will likely have to pay taxes on any money you raise through crowdfunding. Be sure to consult with a tax professional to make sure you’re complying with all the relevant tax laws. How much does crowdfunding cost? Most crowdfunding platforms will charge a small fee (usually around 5%) to use their service. Other costs may be associated with starting and running a campaign, like content development or payment processing fees. What is an example of a successful crowdfunding campaign? There are many examples of successful crowdfunding campaigns. One well-known example is the Pebble Time smartwatch, which raised over $20 million on Kickstarter. An example of a successful crowdfunding campaign that raised over $1 million is the Veronica Mars movie project. The campaign was started on Kickstarter and raised over $2 million from over 90,000 donors. What is an example of an animal nonprofit crowdfunding campaign? One example of an animal nonprofit crowdfunding campaign is the Humane Society’s “Save animals, save money” campaign. The campaign’s goal is to raise $500,000 to build a new shelter for homeless animals. As of September 2016, the campaign has raised over $440,000 from nearly 8,000 donors. What is the difference between fundraising and crowdfunding? Fundraising is the process of soliciting and collecting donations from individuals, businesses, or other organizations. Crowdfunding is a specific type of fundraising that involves raising small amounts of money from a large number of people, usually through an online platform. How much money can you raise through crowdfunding? There’s no limit to how much money you can raise through crowdfunding. However, it’s important to be realistic about your goals. If you set your goal too high, you may not reach it and end up disappointing your supporters. Which crowdfunding sites are the best? There are a number of different crowdfunding platforms out there, so it’s important to do your research and pick one that’s right for you. Some popular crowdfunding sites include Kickstarter, Indiegogo,

What Is Crowdfunding Read More »

Nonprofit Marketing Guide 2025

For Nonprofits

The Ultimate Guide to Nonprofit Marketing in 2025 Marketing strategies for nonprofits As the nonprofit sector continues to grow, so does the need for effective marketing and fundraising strategies. To help you stay ahead of the curve, we’ve compiled a list of the best nonprofit marketing ideas for 2025. Create a seasonal calendar of marketing topics Curate a calendar or list of topics related to your nonprofit. For example, if you’re an animal charity, consider promoting spaying and neutering in the spring, raising awareness of the importance of adopting rescue animals in the summer, and highlighting the work your nonprofit does in the fall and winter. Email marketing Email campaigns are a great way to stay in touch with donors and keep them updated on your nonprofit’s work. Make sure to segment your list so you can send targeted messages to different groups of supporters. SEO Optimizing your website for search engine ranking is crucial for nonprofit organizations. Make sure your website is optimized for relevant keywords and phrases and that your charity’s name and contact information are listed prominently on your website and in local directories. Optimize locally for shelters or rescue groups If your nonprofit is a local shelter or rescue group, optimizing your website for Google Local can help you get found by potential donors and volunteers in your area. Make sure your NPO’s name, address, and contact information are correct and up-to-date, and include relevant keywords and phrases in your website content to help potential supporters find you. Radio Radio is still a powerful marketing tool, especially for nonprofit organizations. Produce public service announcements (PSAs) to promote your nonprofit’s work or partner with a local radio station to sponsor a day of programming devoted to your cause. In some cases, your nonprofit may get radio time donated to their organization. This is called underwriting, and nonprofit organizations can take advantage of this by contracting with a radio station to run their PSAs during specific days and times. Direct Mail Direct mail can be a great way to connect with potential donors who live in your area. Consider sending postcards or letters that highlight your nonprofit’s work and include a call to action for how recipients can get involved. Fundraising Events Hosting fundraising events is a great way to engage potential donors and raise funds for your nonprofit. Make sure to promote your event through local media outlets and social media channels, and consider offering online ticketing options to make it easy for people to donate. Social Media Social media is a powerful tool for nonprofit organizations. Use it to share your nonprofit’s story, connect with supporters, and promote your fundraising events. Make sure to post regularly and interact with your followers to keep them engaged. Cultivating donors It’s important to engage donors after their donation. You can do this by creating a system where they are thanked, kept updated on how their money is being spent, and invited to future events. You should also make it easy for them to donate again in the future. Pledge Drives Pledge drives are a great way to engage potential donors and raise funds for your nonprofit. This is where individuals or businesses make a monetary commitment to donate to your nonprofit over a period of time. Be sure to promote your pledge drive through local media outlets and social media channels. Sustaining members Many nonprofit organizations rely on sustaining memberships to maintain a consistent source of funding. This is where individuals or businesses make a monthly or yearly commitment to donate to your nonprofit. To cultivate sustaining members, it’s important to keep them updated on your nonprofit’s work and impact. You can do this through email newsletters, social media posts, or mailed updates. You can also offer incentives for sustaining members, such as discounts on merchandise or early access to tickets for events. Grant writing Another great way to raise funds for your nonprofit is through grant writing. There are many foundations and organizations that offer grants to nonprofits, and by doing some research, you may be able to find one that aligns with your nonprofit’s mission. The key to successfully securing a grant is to write a compelling proposal that demonstrates how your nonprofit will use the funds to further its cause. As you can see, there are many great marketing channels and strategies available to nonprofit organizations. By utilizing these channels and great marketing tools, you can raise awareness and funds for your cause.

Nonprofit Marketing Guide 2025 Read More »

7 Ways To Help An Animal Shelter

For Nonprofits

7 Ways To Help An Animal Shelter How you can help a Shelter If you’re an animal lover, there are plenty of ways you can help your local animal rescue or shelter. Most shelters are nonprofits and rely on donations and fundraising to stay afloat. Here are 7 great ways you can help: 1. Donate money or supplies Donating financial resources or supplies is almost always the most helpful thing you can do. Money donations can be used for veterinary care, food, housing, and other vital expenses. You can also donate supplies like leashes, collars, beds, toys, and blankets. 2. Adopt or foster a pet Adopting or fostering a pet from a shelter gives them a second chance at finding a forever home. Not only that, but you’re also freeing up space at the shelter so they can take in more animals. 3. Volunteer your time Shelters always need volunteers to help with cleaning, socializing animals, walking dogs, and more. This is a great way to get involved and make a difference. 4. Spread the word Help raise awareness for the shelter and its animals by sharing their story on social media or telling your friends and family about them. The more people know, the more likely they are to get involved. 5. Hold a fundraiser Have a bake sale, car wash, or any other type of fundraiser to help raise money for the shelter. This is a great way to get the community involved and raise awareness for the cause. 6. Donate your unwanted items Do you have any old clothes, toys, or household items that you don’t need anymore? Donate them to the shelter! They can sell them in their thrift store or use them to help care for the animals. 7. Be a responsible pet owner! The best way to help reduce the number of animals in shelters is to be a responsible pet owner yourself. Spay or neuter your pets, keep them up to date on their vaccinations, and make sure they’re properly trained and socialized. Simply doing your part can help make a difference for animals in need!

7 Ways To Help An Animal Shelter Read More »

Fundraising FAQs

For Nonprofits

Fundraising FAQs All Your Fundraising Questions Answered! Here are some of the most common questions about nonprofit fundraising and the answers. Let’s dive in! Q: What’s the best fundraiser for a nonprofit? A: There is no one-size-fits-all answer to this question – it depends on the organization and its goals. However, some popular fundraiser ideas include crowdfunding campaigns, donation drives, and gala events. Q: How do nonprofits raise money? A: Nonprofits can raise money through various methods, including grants, individual donations, corporate sponsorships, and more. Q: What is crowdfunding? A: Crowdfunding is a type of fundraising where people can donate money to a cause or project online. These campaigns are typically hosted on platforms like GoFundMe or Kickstarter. Q: What is the most profitable fundraiser? A: There is no one-size-fits-all answer – it depends on the organization and its goals. However, some popular fundraiser ideas include crowdfunding campaigns, donation drives, and gala events. Q: What are some creative fundraisers? A: Some creative fundraiser ideas include online auctions, bake sales, and car washes. Get creative and think outside the box – the sky’s the limit! Q: What is the easiest fundraiser? A: Easy is relative: some people may find online auctions easy, while others may find car washes easier. Ultimately, it depends on the individual and what they are comfortable with. Q: Can I do a fundraiser online? A: Yes! Many online platforms allow you to set up a fundraiser, such as GoFundMe, Kickstarter, or Classy. Q: Can a nonprofit make money? A: Nonprofits can make money through selling goods and services or through donations. As long as the revenue is from a mission-related expense (UBTI or Unrelated Business Tax Income), it will be covered under the nonprofit’s tax exemption. Q: Is it free to do a fundraiser? A: There are many free platforms and ways to fundraise. However, some platforms or methods may require a small fee. For example, Kickstarter charges a 5% fee on all money raised. Q: What is cause marketing? A: Cause marketing is a type of marketing that focuses on promoting a cause or social issue. Cause marketing is usually supported by companies and is the intersection of profit and purpose. Q: What is philanthropy? A: Philanthropy is the act of giving money, time, or resources to a charitable cause. This can be done in various ways, such as by donating money or volunteering time. Q: How does a nonprofit find high-value donors? A: There are a few ways to find high-value donors, such as research, LinkedIn, and asking for referrals. Donor Wealth Screening services are a great way to build a targeted list for a Gala invite. Q: What are donor relations? A: Donor relations is the act of cultivating and maintaining relationships with donors. This is usually the personal approach to fundraising and is done through lunches, personal visits, and handwritten notes. Q: Is marketing the same as fundraising? A: Marketing and fundraising are two different but related fields. Fundraising is the act of raising money for a cause or organization, while marketing is the act of promoting and selling products or services. However, both fields often use similar strategies, such as advertising and event planning. We hope this answers some of your questions about nonprofit fundraising. With a little creativity and effort, any nonprofit can be successful in its fundraising efforts.

Fundraising FAQs Read More »