Veterinarian Marketing Ideas
Marketing strategy For Your Veterinary Practice
Every Veterinarian can be successful in marketing their practice through a few easy digital marketing initiatives. We’ll break down the easiest marketing channels that also have a big impact. You don’t have to spend a lot of time working on marketing. You just have to spend your time wisely!
10 Veterinary marketing ideas
Sure, word-of-mouth is awesome, but a veterinary practice must also be marketing online to reach its full audience. Starting a digital marketing campaign is actually easier than you might think. One major aspect is focusing on local clients in a particular location and attracting more appointments to a specific clinic.
Your veterinary practice may also have success supplementing the free marketing, such as social media and email, with some targeted paid advertising on Google or Yelp.
1. Hold Social Media Contests
Social media is a fun and engaging way to connect with your patients and clients. One great veterinary marketing strategy is hosting scheduled social media contests. You can promote these contests on your website and in emails and newsletters as well.
This concept is pretty straightforward. First, choose a topic or theme for the competition and decide what type of contest it will be.
Next, you can encourage pet owners to participate by offering a prize or gift. For example, if you promote an assortment of all-natural pet treats, you could create giveaways for these items.
Create a graphic to be posted online alongside the rules of the competition so the audience can enter for the prize and post about it frequently!
2. Feature client testimonials on your website
Client testimonials are similar to word-of-mouth marketing, and they will help you improve your online reach. Google values Experience, Authority, and Trust (EAT), and testimonials or client stores support Google’s algorithm.
Although patients don’t always sing your praises, they may if you ask them. Clients are a great resource for promoting your practice. Get in touch with your regular customers and ask if they’ll leave you a brief story about their experience.
You could go further and include photos of animals treated for the benefit of pet owners and potential patients of your practice.
3. Improve Search Engine Optimization (SEO)
It’s necessary to develop a strong SEO plan that will attract new clients to your website. While SEO is very complex, the main ideas are simple. Think about what your audience wants to know, and write about it on your website. If you use the right words and webpage structure, then you’re doing SEO!
First, identify some keywords you like and think about all the other common queries asked surrounding that phrase. In doing so, you’ll create relevant content that attracts searchers and answers all their questions.
Plan out a few categories and topics and try to write several helpful pages about each one.
4. Post during pet holidays on social media
Everyone loves a festive pet! Create a calendar of pet events and holidays throughout the year and promote them on social media, your website, in your clinic, and through email marketing.
Encourage employees and clients to participate in themed pet holidays. You can easily find ideas online and lists of popular pet holidays, such as Spay Day, Respect Your Cat Day, and Canine Fitness Month.
5. Start a blog for your veterinary practice
Content Marketing focuses on promoting products by utilizing online material such as articles, pictures, or videos. Although content marketing does not deliver instant results, it is seen as one of the easiest and most efficient approaches to building an online presence.
Blogs and content-driven articles can help your practice leverage your industry expertise. A blog can help increase visitors and improve conversion rates for your practice.
To get started with a blog for your veterinary practice, first select all the core topics you’d like to cover. These topics should be helpful to your audience and ideally tie into the services you provide.
6. Email discounts and special offers
Email marketing helps you bring in new patients and retain existing customers by promoting special events and seasonal offers. Create a campaign based around an offer you run for your business, such as 25% off flea medication or reducing the rate for microchipping.
A good email strategy for your veterinary practice can also significantly improve appointment completion rates, ultimately saving your practice money. Send one or more emails per month to increase the chances your customers engage with the offers.
7. Use videos on your website and social channels
Video is currently the most used media in the online world. Fortunately, modern technology has made recording video on your mobile device or inexpensive cameras extremely easy and professional looking. You can even edit your veterinary videos from a phone!
Include customer video testimonials on your homepage and educational videos on your service or blog pages. You can offer your patients a content release waiver and use videos of their pets on your social channels and in email marketing as well!
8. Claim your business directory listings
When people are searching Google to find local businesses, they often find a list of business listings. These listings usually have details such as telephone numbers, addresses, and ratings from customers. Instead of reviewing each company’s website or searching for the right business, customers often rely on local business listings for advice.
Claim your Google My Business page, your Bing Places page, and your Yelp listing, for starters. There may be more in your local area. Write a compelling description and select a few core photos, and you can usually create several listings quickly.
9. Google Advertising
Google Ads is a tried and true way to promote your practice to clients searching for your service. It’s actually very easy to create ads on Google, and you can start with any budget you want.
Veterinary practices that use Google Ads can generate more clients and patients for their practices. Search-based ads or Display banner ads can promote specials and services at the optimal time for your practice.
10. Create an irresistible special offer
It’s important that you use special offers to help you promote veterinary services to the public. It helps create awareness about seasonal visits and allows you to fill your clinic during slower times of the year.
Pair your specials with topics and articles about the service. During the spring kitten season, offer spay and neuter specials with links to your blog about fixing your cats.
Make these website Changes to generate more leads
Veterinarian websites don’t need to be fancy, but they do need to serve your business needs and your customers’ needs.
A clean design with easy functionality is the foundation. Make your contact form and information easy to find. Having a good blog strategy is also a great way to educate your pet-owner customers.
Here are a few tips that will help you elevate your Veterinary Practice’s website experience.
Stand out with a professional and authentic logo
Many animal practice logos look the same. We advise incorporating local influences or practice-specific attributes to add authenticity to your logo.
You can hire logo creators on sites like Fiverr or Upwork for cheap. If you want a unique logo, look for a local designer that specializes in a different industry than animals. That will ensure they bring a new perspective to your logo.
Describe what makes you different than other Vet Clinics
Before investing in marketing services for veterinarians, it is best to know exactly how your business differs from the competition. Define your Unique Selling Proposition (USP) and what sets you apart from the other practices. If you have the best holistic Vets in the area, say that!
Turn new movers into new clients
Approximately 11% of Americans migrate annually, a new study shows. Many people will visit a Vet before and after their move.
Connect with your local moving companies and Post Office to see if you can include print mailers and coupons in new mover packets.
Use social media to boost your website
Did you know Facebook, Twitter, and YouTube all show on Google? That means when someone searches for “best vet”, they could see one of your YouTube views before they see your website.
Post frequently on all main social media channels and link your posts to your website to drive traffic. In addition to traffic and user engagement, sometimes your posts will appear on Google!
Create a profile for your employees
Creating a profile section for your animal practice will allow your clients to meet your employees and staff. Include short video stories and introductions or pictures with your staff and animals.
You can also include a team photo and photos from company events.
Get creative with your veterinary marketing strategy!
You don’t need to have a lot of time or resources to have a successful marketing strategy for your practice. Don’t be afraid to test new ideas and see how your audience responds.
Reach out to other animal service businesses and form partnerships to generate exposure to a new audience. If you’re having trouble bringing your audience to you, find out where they are and go to them!
How can I promote my veterinary practice?
Traditional and digital marketing works very well for Veterinarians. In addition to online and print, don’t forget to promote your practice at your clinic and in the waiting rooms. Share your social pages and newsletter signup to improve retention.
If you’re having trouble gaining traction organically, there are several easy-paid advertising channels for your veterinary practice, such as Google, Bing, Facebook, and Yelp.
